Ad Tech? More Like SNACK Tech: AI+Oreos=ROI

Oreos Enter the AI Era

Mondelez International (maker of Oreo) is rolling out a new generative AI tool that’s expected to cut its marketing production costs by 30–50%. According to Reuters, the system is already being used for ad creative and product visuals, with expansion planned for major campaigns like the 2027 Super Bowl.

What This Means for Marketers

AI isn’t just making marketing faster — it’s rewriting the cost structure. Cutting production costs by up to 50% turns efficiency into strategy.

The tools are just the beginning. Mondelez’s $40M+ build proves the industry is moving toward integrated ecosystems — exactly where the next generation of marketing platforms is headed.

The ripple effect is the real story. Beyond creative, AI is collapsing agency fees, product timelines, and the distance between idea and market.

The takeaway: AI is finally delivering measurable efficiency at scale.

The Real Question

The real question is: can AI depict all those nooks and crannies on the surface of an Oreo with 100% accuracy??? If not now, surely in time for the 2027 Super Bowl. But would anyone be able to tell the difference??? Who designed the surface of the Oreo??? Why did they make them that way??? Is each Oreo unique??? We’ve never taken a moment to look. Is each Oreo like a fingerprint??? These are the issues that keep us up at night.

What We’re Building at Leo

During the day (and those long sleepless nights wondering about Oreo DNA), we’re building an AI marketing agent that incorporates the best modern marketing thinking and the highest-quality AI tools.

We’ve launched an Early Adopters Program, giving participants early access to our agent and a chance to help shape how brands connect with audiences.

If you’re curious about the next generation of AI-powered marketing, you can learn more and reserve your spot in our Early Adopters Program on our site.